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Successful Client Management:
Top Mistakes to Avoid

As an entrepreneur, you know that success doesn’t come easy and managing some clients, might require higher patience to manage. It takes a lot of hard work, dedication, and commitment to make it in this industry and client management is the key. But sometimes, no matter how hard you try, things just don’t seem to work out. You’re left scratching your head, wondering what went wrong.

In this blog post, I will be sharing common client management mistakes that you need to avoid if you want to be successful and gain more referrals. 

Plus, l will also be giving you tips on how to overcome these challenges and build strong relationships with your clients.

Before you start reading, most of your problems can be solved if you can take notes and be organized.

Toronto, Ontario

How to be unsuccessful!

1- Overpromise, but underdeliver.

This is one of the most common business mistake that people make. They make big promises to their clients, but when it comes to delivering, they fall short. This can damage your reputation and make it difficult for you to secure future business and get referrals.

Tip: Be honest with your clients from the start. Set realistic expectations and communicate with them regularly to ensure that you’re on track to deliver what you promised. Listen to your client and always take notes, during the meeting read from your notes so they can be sure that they are being heard and you are not missing any detail.

2- Ignore the creative brief and go cowboy.

Another mistake that people make is ignoring the creative brief and going rogue. While it’s important to be creative and think outside the box, you still need to follow the brief and stay within the client’s guidelines.

Tip: Use the creative brief as a starting point for your ideas. Work with the client to develop concepts that are within their scope and budget.

3- Make assumptions instead of asking.

Assuming that you know what the client wants without asking them can lead to a lot of wasted time and effort. You may end up creating something that the client doesn’t like or want.

Tip: Ask questions and clarify any uncertainties before you begin working on a project. This will help you avoid any miscommunications and ensure that you’re creating something that the client will love.

4- Missed deadlines. Be late for meetings.

Missing deadlines and showing up late to meetings is unprofessional and can be detrimental to your relationship with the client. It shows that you don’t value their time and can create a lot of frustration and stress.

Tip: Set realistic deadlines and communicate with the client regularly to keep them updated on your progress. Be punctual and show up on time to all meetings.

5- Go radio silent.

Disappearing or going silent can damage your relationship with the client and make it difficult for you to secure future business. It shows that you’re not committed to the project and can cause a lot of stress and anxiety for the client.

Tip: Communicate regularly with the client, even if it’s just a quick update. Keep them in the loop and let them know what’s going on.

6- Ignoring feedback.

Ignoring feedback from the client is a big mistake. It shows that you’re not willing to listen to their needs or opinions and can create a lot of tension and frustration.

Tip: Listen to the client’s feedback and take it into consideration. Use it to improve your work and create something that they will love.

7- Getting mad when the client asks for revisions.

Revisions are a part of the creative process. Getting angry or defensive when the client asks for revisions is unprofessional and can damage your relationship with them.

Tip: Embrace the revision process and use it to make your work even better. Be open to feedback and willing to make changes as needed.

8- Acting as if the client is your enemy.

Treating the client like an enemy is a surefire way to damage your relationship with them. It shows that you don’t value their input or respect their needs. 

Tip: Be friendly and treat the client like a partner. Building a strong relationship with them is key to success. Even if it is wrong, recommend them the right chose and always add that you will be happy to execute whatever they prefer.

In conclusion, effective client management is crucial for success in any industry. 

Avoiding critical mistakes such as overpromising, ignoring the creative brief, missing deadlines, going radio silent, ignoring feedback, and treating the client as an enemy, can go a long way in building better relationships with your clients. Additionally, taking notes during client meetings, having open communication, doing empathy, respecting feedback, and being honest can further strengthen these relationships. Remember, as a marketer, delivering quality work is important, but client management is just as crucial.

So, stay organized, take notes,  communicate regularly, and always listen to your clients’ needs.
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